1. Write book on typewriter 2. Send to typesetter 3. Receive galley proof 4. Mark up galley proof 5. Create layout 6. Corrected proof arrives 7. Paste type to boards (including page numbers) 8. Send boards to printer 9. Correct blueline proof 10. Print 11. Distribute Sound crazy? Back in the day, publishing had a slow, relentless tempo, like a sacred choral work. Individual voices rose in gestalt to make a whole. Books were planned a year in advance. The minute there was a cover, the sales force courted bookstores and distributors. Editors and proofreaders checked every dangling participle and questionable fact. Copywriters wrote sales pitches and back covers. The art department assembled the physical object. Finally, the book was printed, boxed and sent out into the world. Licenses were handed out to foreign publishers and the process repeated. The Heirarchy of publishing grew around this process; writers, publishers, editors, copy writers, art directors, proof-readers, traffic controllers, marketers, publicists, salespeople, etc. … [Read more...] about Brave New World of e-books