In the ongoing battle of perception between Amazon and Hachette, we've had to speculate on the substance of the conflict. An intriguing post in the Kindle Forums by the Amazon Book Team makes a bold statement to publishing and Indie authors; lower e book prices are on the table. With this update, we're providing specific information about Amazon's objectives. A key objective is lower e-book prices. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there's no printing, no over-printing, no need to forecast, no returns, no lost sales due to out-of-stock, no warehousing costs, no transportation costs, and there is no secondary market -- e-books cannot be resold as used books. E-books can be and should be less expensive. It's also important to understand that e-books are highly price-elastic. This means that when the price goes up, customers buy much less. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would … [Read more...] about Amazon’s Objective: Lower E book Prices
Archives for 2014
Barbarians at the Gate! Indies vs Big Publishing
The Fall of Rome is still debated. How could such an empire fall? Various theories are floated; taxes were too high, barbarians joined the army, borders became too porous, corruption and incompetence were rampant. But I would argue that these were mitigating factors. Empires always fall for the same reason. They stop adapting. Adaptive Capacity is the technical term for an ecological or social system's response to changing conditions in the environment. A system that cannot adapt, self destructs. Traditional publishing is just such an empire, built over half a millennium (if we go by the invention of the Gutenberg press) the industry has had a long run. Now, e book publishing and print-on-demand technology have changed the landscape. Within a short amount of time, the book market has transformed. Some of the new players are Amazon Kindle Direct Publishing, Kobo, Apple iBookstore, Barnes & Noble Nook Press and distributors like Smashwords and BookBaby. Barbarians are at the gate, in the form of indie writers and upstart publishing imprints ( Amazon has … [Read more...] about Barbarians at the Gate! Indies vs Big Publishing
Author Michael Bunker on Dystopian Sci-Fi, Off-Grid Living and the Lessons of History
I first encountered Michael Bunker when I happened upon his novel Pennsylvania, the story of an exo-planet migration off world by the Amish. Amish? I thought, re-reading the tagline. Aren’t they the folks who’ve sworn off modern conveyances? Don’t they drive horse carts and milk cows and wear simple unadorned clothing? Yes indeed, Amish Science Fiction. I love having my mind blown so I investigated further. Michael stared out from the pages of Amazon with a taciturn expression, sporting a beard from olden times, yet active in social media. He was on Facebook. He had a blog. In fact, Michael was one of those Indie writers who takes your breath away. It was apparent from his output that he was a serious writer with enormous energy and discipline. In the last few years his popular works of dystopian sci-fi, including the Wick Omnibus, The Last Pilgrims, The Silo Archipelago and the Pennsylvania series have regularly appeared on Amazon’s best-seller lists. He also wrote a bestselling guide, Surviving Off-Off Grid and sure enough, he lived with his wife and four … [Read more...] about Author Michael Bunker on Dystopian Sci-Fi, Off-Grid Living and the Lessons of History
